How to implement Ad Exchange into iOS app

So you want to implement ads in your shiny new app? Or maybe you are working on some project in your company, and you need ads in that project? In any case, the best way (IMHO) is to go with Google services for ads (this post will deal with Ad Exchange, but if you are…

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A Quick Guide to App Store Optimization

App Store Optimization

Bigger than Hollywood. That’s what the app industry is, according to Business Insider UK. Estimates from Statista say that the worldwide mobile app revenues exceeded $50 million. At the same time, the emerging industry is highly competing as it doesn’t know borders. More than 3 million apps are currently available in Google Play and AppStore altogether. So how…

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How to create a successful ecommerce app

Ecommerce solutions

Did you know that the global share of mCommerce was around 40% of all eCommerce transactions? Almost two-thirds of UK’s and 50% of US’s ecommerce traffic now comes from mobile devices (Emarketer). However, retailers didn’t respond to this rapid shift towards mCommerce as quick as the customers. Criteo points out that add-to-basket and purchase rate are lower on…

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