Why Augmented Reality is the New Black

Augmented reality in the field

If somebody told you there’ll be something like Facebook or YouTube in less than 10 years back in 2000, would you believe them? Probably not, but that’s what you should. Augmented reality will follow their success. It combines view of real objects with device-generated images – which became particularly interesting with the rise of smartphones…

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6 Tools We Use @BlueFactory That Will Save You Time Today

A Selection of Time-Saving Tools

Do you ever find yourself wondering: “Wouldn’t it be easier if there was a tool for that?” That’s exactly how we feel sometimes. Fortunately, we’re passionate about saving time on bureaucracy. Why not spend it where it matters: with our clients and products? This is our list of useful tools, which saves us at least an hour…

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A Quick Guide to App Store Optimization

App Store Optimization

Bigger than Hollywood. That’s what the app industry is, according to Business Insider UK. Estimates from Statista say that the worldwide mobile app revenues exceeded $50 million. At the same time, the emerging industry is highly competing as it doesn’t know borders. More than 3 million apps are currently available in Google Play and AppStore altogether. So how…

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How to create a successful ecommerce app

Ecommerce solutions

Did you know that the global share of mCommerce was around 40% of all eCommerce transactions? Almost two-thirds of UK’s and 50% of US’s ecommerce traffic now comes from mobile devices (Emarketer). However, retailers didn’t respond to this rapid shift towards mCommerce as quick as the customers. Criteo points out that add-to-basket and purchase rate are lower on…

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